Art KIT: Marketing & Promotion for Creatives

Art KIT: Workshop 3
Marketing and Promotions for Creatives

More Information at sbartscollaborative.org/artkit

Art KIT (Know Important Tools), is an in person workforce education program series that offers business skills training designed by and for artists by tapping the expertise of community professionals and artist trainers for the purpose of economic empowerment. The Santa Barbara Arts Collaborative will be offering their third workshop of 2024 called Marketing and Promotions for Creatives on September 15th from 11 – 2pm at the Community Arts Workshop, 631 Garden Street.

The Marketing and Promotions for Creatives workshop begins with a panel discussion on the topics of branding, messaging, market research, and audience identification followed by breakout sessions with the individual panelists. The panel will be moderated by Adrienne De Guevara of the Arts Collaborative with participating panelists, Jordan Killebrew of SBCC, Cecilia Martini-Muth of the Lobero Theatre, Soraya Simi of 805 Film Co., and Jacob Tell of Oniracom. The presenters will share their many years of experience with participants to offer tools for success to help artists understand how to market themselves and their work.

Adrienne De Guevara is a sculptor, performer, and social practice artist and a 2023 CAC Fellow Awardee. Her work has been presented in Santa Barbara, CA, San Francisco, CA, New York City, and Putney, VT. Currently, De Guevara is the Programs and Fund Development Officer for the Santa Barbara Arts Collaborative.

Jordan Killebrew has an abnormal love of community. He is the SBCC Executive Director, Public Affairs & Communications and previously served as Santa Barbara County District 2 Representative, working with County Supervisor Laura Capps and at the Santa Barbara Foundation in the capacity of Director of Communications, which his work resembled his passion for strategy, public relations, and relationship building.

Cecilia Martini-Muth, is the Director of Marketing and Communications at the Lobero Theatre Foundation and has been a freelance design and marketing contractor for more than 20 years. She earned her  BFA in Dance from UCSB and has been associated with many non-profit organizations and the performing arts world for 30+ years.

Soraya Simi, is a Film and Television Director, Producer, and Writer who gravitates toward narratives that delve into resilience, our human relationship to nature, and achievement against all odds. Her feature documentary about a Paralympic Ocean Rower and a true crime docu-series about a wrongful conviction set in her hometown, Tucson, are aiming for release in 2025. Soraya is also the founder of a local film collective called 805 Film Co.

Jacob Tell, is a communications expert helping businesses grow through storytelling and technology. His expertise is in positioning premiere entertainment, lifestyle, and consumer brands through high level marketing strategy.

Art KIT is free of charge to artists and creatives in and around the Santa Barbara area. This program is a new initiative organized by the Santa Barbara Arts Collaborative (SBAC) in support of our creative community to offer business skills designed by and for creatives.

This effort by the Santa Barbara Arts Collaborative is in service to our mission to grow and sustain the arts in Santa Barbara and is made possible by the Santa Barbara County Office of Arts & Culture, the City of Santa Barbara, and American Riviera Bank.