Malene Wines Rolls into Santa Barbara for Series of Rosé Pop-Ups

Malene Wines, an exclusive Provençal-style California rosé producer, will be hosting a series of weekend Rosé Pop-Ups in conjunction with Hilton Santa Barbara Beachfront Resort. The team at Malene Wines will bring its popular “Mini Malene,” a customized 1969 Airstream trailer that’s been converted into a mobile tasting room serving rosé on tap.

The pop-ups will feature Malene prize pack giveaways, live music, classic lawn games such as croquet and corn hole, and food available for purchase from the resort’s signature restaurant, The Set. The Santa Barbara Picnic Co. will also be on hand the first weekend with Instagram-ready picnic set-ups where guests can enjoy their Malene rosé with an ocean view.

When: The pop-ups will be open from 3 to 7 p.m. the following weekends:

·         Friday, August 16 – Saturday, August 17

·         Labor Day weekend on Saturday, August 31 – Sunday, September 1

Cost: Each of Malene’s three distinct rosés will be available for purchase by the bottle ($40-60) or by the glass ($10-15), or guests can enjoy a flight of all three: 2018 Malene Rosé Cuvée, 2018 Camp 4 Vineyard Rosé of Mourvedre, and 2018 Rosé of Old Vine Grenache ($16 per flight).

Website: https://www.malenewines.com/Pop-Up-Hilton-Santa-Barbara