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(Santa Barbara & Los Angeles, CA – 03/14/2025) The 2025 MUSE Creative and Design Awards have announced this season’s exceptional winners, continuing a decade-long tradition of celebrating milestones in creative and design achievement. With over 9,000 entries received from around the world, the awards shine a spotlight on those setting new standards of excellence.
Lure Digital has received multiple MUSE Creative Awards award for their outstanding projects, envisioned by the team at Lure Digital helmed by Bria Little & Ky Schultz and realized for Rayovac, Mint & Lily, Soberlink, Hoosier Racing Tires, and Montecito Bank & Trust. This recognition highlights the fusion of bold vision and flawless execution, setting a new precedent for creative and design mastery. The winning works and its details can be viewed here:
Video TV Ad, Platinum – Rayovac – MUSE Awards Link
Video TV Ad, Platinum – Mint & Lily – MUSE Awards Link
Video TV Ad, Gold – Montecito Bank & Trust – MUSE Awards Link
Branded Content (Case Study), Gold – Soberlink – MUSE Awards Link
Video (Automotive), Gold – Hoosier – MUSE Awards Link
From Ky Schultz and Bria Little:
“We are thrilled to announce that our team at Lure Digital has been honored with several MUSE Creative Awards! These accolades are a testament to our team’s dedication, innovation, and passion for delivering outstanding creative solutions. We are immensely proud of this achievement and grateful for the recognition within the global creative community. We extend our heartfelt gratitude to our clients and partners for their unwavering support and collaboration. These awards inspire us to continue pushing the boundaries of creativity and excellence in all our endeavors.”
The MUSE Creative and Design Awards stand as a hallmark of global prestige, celebrating projects that demonstratetalent, ingenuity, and innovation. With a judging process built on fairness and precision, the International Awards Associate (IAA) ensures that each winning work reflects exceptional quality and elevates industry standards.
Grand Jury Panel
The distinguished jury included 57 accomplished professionals from 19 countries, each bringing a wealth of experience and expertise to the evaluation process. Using the blind judging method, the panel assessed each entry independently to ensure fairness and merit-based recognition. Among them were Design Director and Lecturer of Irving Smith Architects – Jeremy Smith, Design Manager of Lavazza – Florian Seidl, Associate Principle of KOHN PEDERSEN FOX ASSOCIATES PC – Xiyao Wang, CEO & Founder of Craft Design – Tiago Russo, Creative Director of Dentsu Creative – Edward Cheung, Executive Creative Director of Grey Pakistan – Fizza Shah), Marketing Manager of Meta – Min Lu, Motion Designer/Art Director of Asharq Business with Bloomberg – Ahmed Alsagheer, and other esteemed professionals advancing the creative and design fields.
Participation of International Brands
The 2025 MUSE Creative and Design Awards attracted submissions from some of the world’s most renowned organizations, including Aedas, Ralph Appelbaum Associates, Stanley 1913, Miramar Group, FILA SPORTS CO., LTD., Geely Design, Rawan Barakat, Coach, M&C Saatchi MENA, Crunchyroll, McKinsey and Company, Gravity Global, CGTN, NBCUniversal, and Hyundai MOBIS, while others were created for prominent clients such as Maybelline New York, Mondelēz International, eBay Germany GmbH, Jeep, Scotiabank, McDonald’s, GE Aerospace, NASA, and Samsung Mobile (Global). This diversity of entries showcases MUSE’s mission to honor projects that redefine possibilities and inspire excellence on a global stage.
“Celebrating 10 years of recognition, the 2025 MUSE Awards honor works that resonate beyond time, inspiring audiences and creators alike,” said Thomas Brandt, spokesperson of IAA. “This milestone marks not only a decade of achievements but also the limitless possibilities that lie ahead. Congratulations to the winners for their remarkable accomplishments and dedication to excellence.”
About MUSE Creative and Design Awards
The MUSE Creative and Design Awards celebrate excellence in creativity and design across diverse industries. MUSE honors innovative projects that push boundaries, set new standards, and inspire audiences worldwide. By providing a global platform, the MUSE Awards recognize exceptional talent and groundbreaking ideas that shape the future of creativity and design.
About International Awards Associate (IAA)
Established in 2015, the International Awards Associate (IAA) is a global organization dedicated to recognizing professional excellence and outstanding achievements in various industries. As the organizer of a wide range of prestigious award programs such as the MUSE Creative Awards, MUSE Design Awards, Vega Digital Awards, NYX Awards, NYX Game Awards, TITAN Business Awards, TITAN Property Awards, London Design Awards, NY Product Design Awards, and many more, IAA aims to honor, promote, and encourage professional excellence, from industry to industry, internationally and domestically, through award platforms that are industry-appropriate.
