Design nerds, take note. This Wednesday, acclaimed illustrator and graphic artist Michael Schwab will swing through town for a public discussion and career retrospective. Schwab’s talk, titled Creating the Hero: The Evolution of a Style, finds the artist looking back and exploring the legendary people, projects, and encounters that helped define his career. While the subject matter may be skewed toward the more artistically inclined, Schwab’s history and work are most definitely made for mass consumption. Over the course of his 30-year career, he’s designed posters and logos for Apple, Nike, Ralph Lauren, Wells Fargo, Robert Mondavi, and the National Park Service, and worked with everyone from Rolling Stone to Levi’s. Schwab’s talk takes place September 25 at 6 p.m. in the Balboa Building (735 State St.). Visit sbaiga.org for tickets and info.