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PRESS RELEASE / ANNOUNCEMENTS Saturday, December 8, 2012

The Hobbit in HFR 3D

The Hobbit: An Unexpected Journey will be released this December in all motion picture formats, including the brand new format High Frame Rate 3D (HFR 3D).


With the support of select theaters, HFR 3D represents a technological advancement in the motion picture experience. This innovative format presents the picture in 48 frames per second (fps), which is closer to what the human eye actually sees. This is twice the rate of the standard 24 fps, which is the current format in cinemas worldwide. We hope you will experience HFR 3D for yourself, or enjoy The Hobbit: An Unexpected Journey in any format you choose, including 2D, 3D, IMAX, or IMAX 3D.

What is High Frame Rate 3D (HFR 3D)?

Frame rates are the number of images (frames) displayed by a projector in one second. 24 frames per second (fps) is the current standard in cinemas worldwide. HFR 3D productions of 48 fps record and play visuals at twice the current rate.

Is it film or digital?

HFR 3D has been developed as digital technology.

Why do it?

This additional motion picture format provides another option in the movie theater for each consumer’s taste. Peter Jackson is pushing the boundaries of new filmmaking technologies on The Hobbit: An Unexpected Journey and shot the film on HFR 3D, so it is being released in that format in addition to traditional formats.

Is HFR only available in 3D?

Yes. The HFR version of The Hobbit: An Unexpected Journey will be available in 3D only.

Do I get a choice?

Yes. The film will be released in multiple formats, including 2D, 3D, IMAX, IMAX 3D and HFR 3D. Check with your local theatre for the format of your choice.

Do I need special 3D glasses to view?

The glasses supplied to you by the theatre for standard 3D presentations can also be used for HFR 3D presentations.

Where can I find it?

The HFR 3D format is available in select theaters. Please check your local listings.

Will other films be shot and released in HFR?

In addition to The Hobbit: An Unexpected Journey, The Hobbit: The Desolation of Smaug and The Hobbit: There and Back Again, James Cameron has announced plans to utilize HFR 3D on upcoming projects.

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