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Target Targets Goleta

There Goes Local Reinvestment


Sunday, May 19, 2013
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There doesn’t seem to be a way around it. Goleta will pretty soon have a Target in its repertoire of big box stores, joining K-Mart, Costco, Home Depot, etc. Believe me, I’ve read all of the comments following The Independent’s previous articles on the topic, but I’m still ambivalent about it.

On one hand, I have to admit that big box stores like Target offer sizable savings, and the public benefits from that. On the other hand, and precisely for this reason, they eventually kill small, local businesses, since these cannot compete with the huge volumes of merchandise that those monster outlets move and the prices they’re able to offer.

Silvia Uribe

When it comes to customer service, they set the bar very low, adhering to a “help yourself” philosophy. The opposite happens in locally owned businesses: They have great customer service, and it is not uncommon to have a personal relationship with the owners.

Most importantly, the money that we spend in local shops stays in our community.

It is true that the City of Goleta’s Planning Commission, our Design Review Board, and our City Council are there to make decisions on the residents’ behalf. But, there’s been a huge change of heart from the time that these bodies decided – not too long ago – that it was not the will of Goleta to have a Target here, to today’s mostly welcoming attitude. What happened?

Now, while it is true that I’m undecided about what’s more beneficial for the people of The Good Land, local reinvestment or lower prices, I definitely take issue other aspects of Target’s proposal – namely, the architectural design, the project size, and the vision behind it, or lack thereof.

Don’t take me wrong. The design is okay – for a different, larger city, not for a town in which a modern building this size will be more of an eyesore than anything else. If anything, it should be a building that preserves our small-town style, preferably something that harmonizes with that beautiful building right across Los Carneros Way. It has been brought to my attention that the design proposed for Target Goleta looks rather similar to the one located in Oxnard. Could it be that Target doesn’t want to invest a lot of money in designing something specific for our city, and that they are taking the easy road of adapting a previous design to a new project? The fact that there are other buildings in the vicinity that have no personality doesn’t mean that we should continue with such distasteful trend.

Do the bodies making recommendations to the Council, and do the councilmembers, have some vision regarding a defined architectural style for the Goleta industrial corridor? I hope so. Otherwise, I’m afraid that those who think that our town will pretty soon look like other cities to the north and south of us, will be right on “target.”

When Costco came to The Good Land, it was built along with a beautiful shopping center that could be considered, for now, at least until the beautification of Downtown Goleta happens, the most vibrant spot in the area, where families gather to spend time together, relax after playing sports, take the pets, and enjoy a good conversation around food or coffee. The Marketplace Shopping Center was very well thought-out. From the get-go it had a great architectural style and a social vision. If we are going to have another big box store, like Target, can our fearless leaders make sure that it brings something else positive to our community, other than just goods to be bought?

If you have an opinion about this matter, and want to express it, the next meeting of the Design Review Board is scheduled for May 28 at 3 p.m. Remember: Your voice has power.

EDITOR’S NOTE: Target is not actually on the agenda for the May 28 meeting, so while public comment is always appreciated, the board members, per the provisions of the Brown Act, will not be able to discuss the issue during that meeting.

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..."When Costco came to town", there were many opponents to their arrival. Most of the same people clamoring for Target now were doing the same for Costco, just as the same people claiming it would turn Goleta into Oxnard are saying the same thing about a Target store. I believe the majority of folks in this area would have to say the Marketplace has been a great addition to the community. Hope the Target addition has the same impact...

brimo7272 (anonymous profile)
May 20, 2013 at 9:03 a.m. (Suggest removal)

I shudder to imagine what Ms. Uribe would consider "good architecture".

Ken_Volok (anonymous profile)
May 20, 2013 at 9:41 a.m. (Suggest removal)

Guess where most of the horrendous traffic comes from getting off on the Storke off-ramp and getting on again? You guessed it, they're all coming from SB to shop at Costco and Home Depot. You can get almost everything sold in Costco and Home Depot somewhere in SB, but never at the same price.

Botany (anonymous profile)
May 20, 2013 at 10 a.m. (Suggest removal)

I'm not sure when any store that was not a "mom & pop" store started being called a big box store, but I always thought Target was department store similar to Sears, K-Mart, etc.

Also, I live in Goleta and have never experienced "horrendous traffic" caused by Camino Real Marketplace. Perhaps Botany is referring to the rush hour traffic that results from all the commuters driving home to Goleta from Santa Barbara.

discoboy (anonymous profile)
May 20, 2013 at 10:18 a.m. (Suggest removal)

If traffic on Storke is "horrendous" to you, then you are spoiled.

Ken_Volok (anonymous profile)
May 20, 2013 at 10:19 a.m. (Suggest removal)

I guess I am, unlike you guys that's why I don't want Santa Barbara to be like LA or SF.

Botany (anonymous profile)
May 20, 2013 at 10:42 a.m. (Suggest removal)

sort of agree with you here, Botany, but that train already left the station: we ARE LA in many ways, and it will continue. Move higher up the hill and try to ignore it.

DrDan (anonymous profile)
May 20, 2013 at 10:51 a.m. (Suggest removal)

I guess that's what being a progressive is all about.

Botany (anonymous profile)
May 20, 2013 at 10:59 a.m. (Suggest removal)

We are LA in the worst ways of avarice and superficiality, traffic has nothing to do with it. It's just low hanging fruit, something visible in your immediate environment you can point your finger at.

Ken_Volok (anonymous profile)
May 20, 2013 at 11:07 a.m. (Suggest removal)

which mom and pop were wiped out by costco and homedepot.......because i can't think of one.

target would affect that pigsty kmart, but once again, i can't think of a mom and pop store that sells the same goods......maybe the dollar store in old town....but thats a reach.

as for the appearance, i keep forgetting the stunning architectural design of that block on hollister is directly responsible for the uptick in tourism.........and the target would upset that...so yes, lets have them design the eight wonder of the world. we deserve it.

lawdy (anonymous profile)
May 20, 2013 at 12:19 p.m. (Suggest removal)

Maybe we traverse through different areas of LA. After commuting through LA twice a week for six years, I can assure you the traffic here is not even close. I too hit the traffic on Storke everyday, since I work nearby and my kids have baseball practice at Girsh, but it is very minor and really no comparison.

brimo7272 (anonymous profile)
May 20, 2013 at 12:22 p.m. (Suggest removal)

The only one I can think of off of the top of my head is Learned hardware, but I'm sure there are others. If I needed a nut, bolt or washer, they were the place to go. If I needed to make a large purchase, I'd head out to Home Depot. Many others did the same I presume.

Botany (anonymous profile)
May 20, 2013 at 12:23 p.m. (Suggest removal)

I think we perhaps got lost in semantics whereas I also think it's a travesty that Botany has to drive out to Goleta for a bolt. T-shirts, sunglasses galore but try to buy a vacumn cleaner.

Ken_Volok (anonymous profile)
May 20, 2013 at 1:12 p.m. (Suggest removal)

Into each life some rain must fall. It's part of the price we pay for greater selection and more competition. But we often get it back in the form of lower prices and greater selection. But yes, at the expense of some jobs.

Botany (anonymous profile)
May 20, 2013 at 1:34 p.m. (Suggest removal)

Lower prices and greater selection, but with lower prices are often accompanied by less quality as well. What good is a low priced item if you have to keep buying one. Besides the needless destruction of the wetlands, my only other complaint is most of the items carried in these stores are made in China.

Ken_Volok (anonymous profile)
May 20, 2013 at 2:12 p.m. (Suggest removal)

China has already improved it's quality somewhat and they will continue to do so. In the 60's and early 70's, Japanese cars, cameras and watches were considered nothing but a bad joke. No one is laughing now.

Botany (anonymous profile)
May 20, 2013 at 2:55 p.m. (Suggest removal)

yeah but I think Japanese companies had being the best at what they were making as a personal incentive, the Chinese government just wants to bury us.

Ken_Volok (anonymous profile)
May 20, 2013 at 3:21 p.m. (Suggest removal)

Camino Real Marketplace has many, many positives.

But there are a few negatives...

1)Where are the bike storage boxes and showers for employees promised in the EIR?

2)Where is the bus station promised in the EIR?

3)What happened to the pedestrian/bike crossing across the 101? Storke/Glen Annie is not so great on a bike or walking, and only a few years ago a second (since 1970) young woman was killed running across the 101. Stupid, I know, but the shortest route from Dos Pueblos High to the Camino Real Marketplace goes right across the freeway, and there are far fewer pedestrian/bike crossings in Goleta (none, actually) than in downtown SB or Montecito.

4)What happened to the $1 million in mitigation that the Camino Real Marketplace developers gave to the County for widening of El Colegio? El Colegio got widened, but that money didn't contribute.

The string of broken promises is a simple and straightforward reason to turn down the Target proposal.

pardallchewinggumspot (anonymous profile)
May 20, 2013 at 3:52 p.m. (Suggest removal)

Santa Barbara and Goleta have long lost their “local” feel. State Street is filled with expensive chain stores and same after same designer clothing boutiques that God only knows who can afford. I welcome Target with open arms. Target saves our family money and if we don’t have to drive all the way to Ventura to get there, then we are saving even more.

And really, is that portion of Hollister some beautiful strip of architecture someone forgot to tell me about? What about the GIGANTIC Deckers campus, that isn’t a pretty building either.

We have bigger fish to fry here people. Santa Barbara is not LA, despite the pristine plastic perfection it likes to boast about, we have some serious issues here to worry about—gang violence, 39% of residents living at 200% of the FPL, 25% of residents using services at the Foodbank—the least of our worries is Target coming into Goleta.

goldcoasting (anonymous profile)
May 20, 2013 at 4:37 p.m. (Suggest removal)

If you need to save a few nickels at the cost of further environmental and lifestyle degradation move to Fresno or Phoenix or Texas. You can't afford to live here to begin with.

This is your cognitive dissonance aye? In ten short years, the city has sold out the very proposition they were put in place to prevent. Corporate shills, the whole lot. At one time this was a quiet haven away from the maddening crowd. Now just another corporate mold of high density, high traffic, high pollution, low service disappointment.

Thanks for coming GCC.

Put the Target in Montecito Village or whatever they call that hole in the ground next to Hotel California. How about they build it on Caruso's Miramar property? He's obviously only looking to fleece the county for cash. Why is "The Goodland" always SB's dumping ground?

Why GCC, WHY??

sa1 (anonymous profile)
May 20, 2013 at 9:43 p.m. (Suggest removal)

Why is Goleta paying to maintain Santa Barbara's airport?

Ken_Volok (anonymous profile)
May 20, 2013 at 10:39 p.m. (Suggest removal)

It's important to note that Target will not be on the DRB agenda on the date noted in the article. While public comments are always welcome, it may be frustrating for the public to come to a meeting in which there will be no discussion on the item of interest. Follow us on Facebook (cityofgoleta) to see the next time that it's on the agenda.

PIOGoleta (anonymous profile)
May 21, 2013 at 9:40 a.m. (Suggest removal)

I read on a Facebook page, that Goleta is spelled Ghetto, Hmmmm.

dou4now (anonymous profile)
May 21, 2013 at 12:04 p.m. (Suggest removal)

The destruction has already happened, the wetlands are gone. At this point let them keep building the damn thing and move on, fight a battle that needs fighting instead of one that's been lost. Most of the opposition isn't even concerned with solid values at this point but a kneejerk response to modernity as evidenced in Uribe's article.
Wanna talk about crappy Chinese imports and poorly paid employees and the local businesses you're not supporting anyway because they're "ten cents too much".

Ken_Volok (anonymous profile)
May 21, 2013 at 1:01 p.m. (Suggest removal)

Does your voice really matter? It appears the city wants the tax revenue so you may get a Target whether you like it or not. Less than six years after the City’s agreement with its residents on a general land use plan for Goleta, the City is now going to change that plan in a big way. Firstly, the City is going to amend the “Goleta General Plan/Coastal Land Use Plan FEIR page 3.10.5, Land Use and Recreation, Central Area” dated September 2006 to remove the restriction of limiting Big Box Stores to just the Camino Real Market Place which opens the door for Target and more to come in the future. Secondly, the proposed Target location will be rezoned from general commercial to regional commercial (Big Box Stores). It is my belief the City is also going to allow Target to build 10 feet higher than what is currently allowed. It will be interesting to see how much transparency is provided through the process. My concern is the City will fast track this before anyone has a clue what happened.

OneNationUnderGod (anonymous profile)
May 21, 2013 at 6:46 p.m. (Suggest removal)

According to high placed unamed Target executives, the New Target store is going to be built on the old Miramar property.

loganwc (anonymous profile)
June 15, 2013 at 8 a.m. (Suggest removal)

It is my belief that the Montecito Target will be the world's largest.

Ken_Volok (anonymous profile)
June 15, 2013 at 8:08 a.m. (Suggest removal)

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