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PRESS RELEASE / ANNOUNCEMENTS Thursday, March 7, 2013

Take a Shot.. at Being Creative With Patron

For years, Patrón’s iconic bottle has inspired artists to create handmade art with the recycled glass bottle as their muse and canvas. Inspired by this growing trend, we launched “The Art of Patrón” contest to invite your readers to recycle and reuse the brand's glass bottle for a chance to win $10,000!


From now until April 30th, Patrón fans, who are 21 and older, can enter for the chance to showcase their original artwork inspired by the Patrón bottle.

From the moment Patrón tequila was first introduced, its glass bottle quickly became a symbol of the brand and its premium craftsmanship. It also has inspired artists to transform Patrón bottles into handmade visual and functional arts. Recognizing the growing popularity of repurposing Patrón bottles, “The Art of Patrón” contest encourages fans and artisans across the country to share their artistic vision using Patrón’s signature tequila bottles as inspiration for a chance to win $10,000 and national exposure.

“Expertly handcrafted, hand numbered and made from recycled glass, each Patrón bottle is truly a work of art unto itself and can be utilized well after the spirit inside has been enjoyed,” said Jennifer Pisciotta, Patrón’s vice president of marketing. “‘The Art of Patrón’ contest is our first competition that officially recognizes and rewards the ingenuity of artists and innovators who are giving the brand’s distinct glass bottles a second life.”

About “The Art of Patrón” Contest

From elaborate chandeliers to elegant vases, artists have reimagined and reworked Patrón bottles into visually stunning and functional artwork for years. Now through April 30, Patrón fans, who are 21 and older, can visit ArtofPatron.com and discover how they can showcase their original Patrón bottle artwork.

To enter “The Art of Patrón” contest:

• Create an original work of art or functional item that contains, is made from, or depicts any Patrón bottle or component thereof

• Visit ArtofPatron.com and follow the links to the contest entry page

• Register for free to become a Patrón Social Club member (required to enter contest)

• Complete and submit the required information

• Upload a photo and a short essay (50 words or less) describing the artwork and the inspiration behind the piece

• No purchase of Patrón is necessary or required to enter or win the contest

A panel of judges will select up to 25 semi-finalists using the following criteria: overall creativity; unique use or representation of the Patrón bottle; visual appeal; and the persuasiveness and appeal of the essay. Semi-finalists will be featured on the contest website for public voting to help select up to 10 finalists.

Each of the 10 finalists will receive $1,000. One lucky participant will be deemed the Grand Prize winner and will receive $10,000 and an opportunity for national exposure for their work of art.

For more information and to read the official rules, visit ArtofPatron.com or scan the contest QR code located on Patrón displays at participating retailers nationwide.

About Patrón

Simply Perfect in every way, Patrón tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patrón is produced with unparalleled attention to detail. Imported and marketed by The Patrón Spirits Company, brands in the portfolio consist of Gran Patrón Burdeos, Gran Patrón Platinum, Patrón Silver, Patrón Reposado, Patrón Añejo, Patrón XO Cafe (coffee liqueur), Patrón XO Cafe Dark Cocoa (coffee and chocolate liqueur), and Patrón Citrónge (extra fine orange liqueur), as well as Pyrat Caribbean rums, and Ultimat ultra-premium vodka. For more information, please visit www.patronspirits.com.