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PRESS RELEASE / ANNOUNCEMENTS Thursday, February 14, 2013

Baskin-Robbins Hosts Grand Re-Opening Event for Ice Cream Lovers of Santa Barbara

Local Franchisee Supports Boys & Girls Club of Santa Barbara as part of its Official Grand Re-Opening Event

Baskin-Robbins, the world’s largest chain of ice cream specialty stores, today announces the re-introduction of its newest store in Santa Barbara, located at 3611 ½ State Street.


To celebrate and show his commitment to the community, Masud Ahmed hosted a grand re-opening event on February 9, 2013 from noon to 4:00 p.m. and partnered with the Boys & Girls Club of Santa Barbara.

A long-time fan of the brand, Masud Ahmed re-opened the ice cream specialty store in Santa Barbara to share the Baskin-Robbins experience and its world-class ice cream, cakes and frozen treats with the community. To thank community members for their support, Masud donated $250 to the Boys & Girls Club of Santa Barbara at the store’s grand re-opening event to help support local youth development in the community.

Baskin-Robbins celebrated the newly re-opened store and non-profit partnership with a special grand opening celebration for the community on February 9 from noon to 4:00 p.m. This festive event featured a ribbon cutting ceremony at 1:00 p.m. and customers enjoyed face painting, balloon twisting, live entertainment, fun giveaways and great deals courtesy of Baskin-Robbins and Masud Ahmed.

“People love the wide variety of flavors available at Baskin-Robbins and show such great support for the brand,” said Masud Ahmed, Baskin-Robbins franchisee. “I look forward to sharing my love of Baskin-Robbins with the community.”

Every month, Baskin-Robbins selects a flavor of the month to feature in all of its stores nationwide. The Flavor of the Month for February is “Bundle of Love” and is available at the new Santa Barbara store by the scoop – in a cup or cone – or as a Baskin-Robbins milkshake. To learn more about Baskin-Robbins flavors and unique flavor combinations and innovations, please visit the Baskin-Robbins Facebook page at www.facebook.com/BaskinRobbins or follow Baskin-Robbins on Twitter at www.twitter.com/BaskinRobbins.

About Baskin-Robbins:

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2012, Baskin-Robbins’ shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Regina Carter

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