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PRESS RELEASE / ANNOUNCEMENTS Thursday, February 7, 2013

International Surfer Lakey Peterson Announces Film World Premiere

Zero to 100 Aims to Inspire Our Nation’s Youth to Live with Determination and Purpose

In the male dominated sport of surfing, Lakey Peterson has overcome personal challenges and pushed limits to become one of the world’s top female surfers. Zero to 100 is a film by Aaron Lieber that navigates the personal and professional rise of Lakey Peterson, while providing an intimate and inspiring view into what makes her tick and how she balances fame at such a young age.


The world premiere of Zero to 100 will take place on Sunday, February 10 at 7 p.m. at Santa Barbara’s Lobero Theatre.

As one of the top female surfers, Lakey Peterson earned a position on the Association of Surfing Professionals (ASP) World Tour, an honor reserved for the surfing elite. Zero to 100 follows Lakey Peterson during her ‘rookie year’ on the tour, revealing breathtaking cinematography from some of the planet’s most remote and picturesque locations. As the first woman ever to complete an aerial in competition, Lakey is known for her athletic power and early rise in the surf industry. However, Zero to 100 goes much deeper than most of your typical surf films. The film delves head first into Lakey’s life as a determined athlete climbing her way to the top, while at the same time overcoming learning disabilities and balancing her deeply inspiring philanthropic nature to give back to people in need around the world.

“When you are in the public eye, you have the opportunity, and I believe the responsibility, to set a good example. There are so many young people today who struggle with their identity, who don’t feel valued or like they could ever really make a difference in life,” said Peterson. “I hope this film will inspire them to go after their dreams and make a positive impact in this world.”

The world premiere of Zero to 100 will feature live music from the film’s soundtrack prior to the screening at 5:30 p.m. LA based pop singer/songwriter Kylie Rose, and Santa Barbara R&B singer/songwriter Antoine Allain will rock the Lobero as they kick-off the evening. Filmmaker Aaron Lieber commented, “Music selection was a critical part of the film process for me. It’s not simply enough to sound good; it has to also tell a story. From international bands like AWOLNATION to up and coming talent like Kylie and Antoine, the caliber of music on the soundtrack is a driving force in my story telling.”

Hurley International will be on-site with their “Customization Truck,” selling Hurley branded merchandise, registering people to win VIP tickets to the premiere, showcasing the movie trailer and giving away free, customized Hurley t-shirts to the first 50 people in attendance who hold an event ticket. Other sponsors and non-profits will also be onsite beginning at 5:30 p.m.

Tickets are on sale now for $20 general admission and $75 VIP (VIP tickets are limited and include a catered pre-party with Lakey and filmmaker Aaron Lieber at Wine Cask plus VIP theatre seating), and are available at the Lobero Box Office, 33 E. Canon Perdido St, Santa Barbara, and online at lobero.com/events/100.

For more information, photos or to schedule an interview with Lakey Peterson or Aaron Lieber, please contact Pia Dorer at 805.618.1540 or pia@orange-identity.com.

ABOUT LAKEY PETERSON

Lakey Peterson is one of the world’s leading female surfers known for her progressive aerial maneuvers, athletic force and rise through the ranks at a young age. From age 12 Lakey won multiple NSSA titles and at age 14 she won the NSSA Open Women’s Title by performing the first-ever female aerial maneuver in competition. She went on to defend her title in 2010 and was named the 2010-11 ASP North American Regional Champion for the women’s and junior women’s division. At 16 Lakey had the chance to compete as a wild card entry in the 2011 U.S. Open Of Surfing – a Women’s World Tour event where she placed runner-up in the biggest surf event in the world. Lakey completed her 2011 season by winning every event in the North American Junior Pro series. Now in her “Rookie Year” as part of the official ASP Women’s World Tour, she has yet again proved herself a force to be reckoned with, winning the 2012 U.S. Open of Surfing in August. Lakey is ranked No. 7 in the world.

Lakey’s interests not only lie with surfing. She is an all round athlete and deeply committed philanthropist connected to several non-profits. She has raised funds for H4O (Hands4Others) and worked hands on in the implementation of their clean water systems in 3rd world countries, she sits on the Advisory Board for Ocean Lovers Collective and is a spokesperson for the SCA (Student Conservation Association), which is the largest volunteer organization for students in high school and college, to help keep our national parks and trails pristine. Lakey is the co-founder of the Clean Water Tour(TM) - an integrated music and film festival which also curates an online membership community (“The Watering Hole”) that connects people, brands and causes around the globe with shared interests in clean water causes and issues.

Lakey was featured in the Nike 6.0 women’s surf film Leave A Message and her first feature length fiilm, Zero to 100, which chronicles her professional and personal journey, will world premiere in early 2013. Additionally, Lakey is a guest speaker at sports and motivational conferences across the country.

Lakeypeterson.com and http://lakeypeterson.com/zeroto100.

ABOUT AARON LIBER

Born 1986 in Southern California, Aaron began his career as an Intern at TransworldSURF (TWS) in 2005, working as the assistant to the online editor, Justin Cote. It was during this time that he started shooting and producing his own online surf videos which were featured on the TWS website and led to his first official assignment with them as a videographer, covering some of the largest surf contests worldwide. Simultaneously Lieber was busy editing Dustin Humphey’s photos for the bonus section on Taylor Steele’s Sipping Jetstreams DVD. It was also during this rookie year that Lieber secured funding for his first film, The Pursuit, through Studio 411. Two years later the film was completed and at the same time he graduated with a BA in Communications from California State University, Long Beach. The Pursuit premiered in the USA and internationally and was the first surf film to be released on Blue Ray. In 2009 Lieber became the first person to document online a surfers one year journey to qualify for the ASP World Tour, building a dynamic website to track Brett Simpson’s progress through blogs, photos and videos, eventually transforming this content into a film titled GO BRETT. In late 2009 Nike Surfing recruited Lieber where his successes includes cinema photography work on the Nike chosen - Just Do It commercial, which premiered during the NBA finals in 2011, and working with Jason Kenworthy on the filming and editing of the all women’s surf film Leave A Message. Other work includes: cinematography for RedBull’s Signature series on NBC, Rip Curls Grom Search and Reef’s upcoming Fall clothing campaign, in addition to photography and writing for surf publications and blogs. Lieber’s footage of surfers worldwide has been featured in multiple videos and for most large surf brands over the past 6 years, working with some of the biggest names in the industry including Kolohe Andino, Matt Wilkonson, Alejo Muniz, Carissa Moore and many more. In January 2013, he is set to release his latest full-length film, Lakey Peterson - Zero To 100.

Liebervision.com

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