When I first came to Isla Vista on a visit back in 1986 for a skateboard contest, the choices of eateries were limited, or so it seemed. But everywhere we went, the food was good and we eventually got the hang of the place. It was amazing how many good restaurants could fit in such a small area, but there they were, ready to feed the hungry masses of students and out-of-towners alike.
After moving up here in 1987 I definitely made my choices based on the quality of the food and the price. Many of those eateries are now gone, but some have survived the test of time. The fact remains that I.V. has some of the best grub in the tri-county area.
So here’s a little history question for you Isla Vista natives: Where was Sam’s To Go originally located? The clock is ticking … If you said on Trigo where Hempwise used to be, you win the prize. Yes, Sam’s used to be located there, and next to it was the Kabuki Gardens “spa” with the hot tubs.
My good friend John Chen used to live upstairs from Sam’s and our usual weekend routine was go to International Food Market for some good beer, get a couple of sandwiches at Sam’s, wait for Kabuki to close for the night, put a plank from John’s balcony over the fence and enjoy a good sandwich and beer in the hot tubs. Of course, we’d clean up after ourselves when done so nobody would be the wiser. Across from Sam’s was Serranito’s, a Mexican restaurant with the best shrimp flautas on the planet.
All I can say is that restaurant is sorely missed by yours truly.
Alright, here’s the next question: On the corner of Trigo, what did that shop space use to be before it became The Bagel Cafe? I’ll give you a clue: Hold the anchovies! Yes, it was a pizza joint called Pizza Express.
On the nights that we weren’t trespassing into Kabuki Gardens with beer and sandwiches, Pizza Express was our choice of food. Besides, when you had a bunch of friends that worked there : Well, let’s just say getting pizza deals was no problem. This fact made the square mile known as Isla Vista a four-pizza town: Woodstock’s, Domino’s, Pizza Express, and Pizza Bob’s. The last of those mentioned is what’s now Dublin’s and actually used to have bands play there on certain nights. It closed down and became Time Out Pizza then Noah’s Bagels.
Go to where the Embarcaderos meet and you got Super Cuca’s, but before that it was Cervante’s and one of the first Mexican restaurants I ever ate at upon my first arrival in Isla Vista. It was the “classier” of the Mexican restaurants in this town and the tradition of good food has carried on.
Go around the bend and then there’s Javan’s across from the Embarcadero Hall. What was there before Javan’s? The correct answer is Borsodi’s Coffee House, which was another one of those rocking Isla Vista places with an interesting atmosphere. I even got to see Sonic Youth play there in 1987 for $5. Around the corner, where Little Asia now sits was Potstickers Express, which had the best potstickers in town. It’s drool-inducing just thinking about them!
Embarcadero Hall, aside from being the over-talked about Bank of America that was burned down in the riots - it was not a revolution, it was a riot - would later become The Graduate (booze, booze, booze), then an awesome music venue called The Anaconda and finally the Isla Vista Brewing Company, which then changed its name to the Isla Vista Billiards Club to promote it as a place with more than just beer. They had some pretty good food - standard burgers and fries, but good. Lots of time was spent there with my friends and bandmates and I have to say, the pounds packed on.
As you can see, we’re taking a little stroll around the Embarcadero loop. So going from Embarcadero Hall and what it once was, we go over to the MC Master’s Steak And Hoagie next to the tattoo parlor next to Dublin’s and across from the I.V. Drip ice cream parlor.
So what was there before the short-lived Jerusalem Cafe? I can say with all honesty that it was my eatery of choice for the longest time and when it changed hands I was simply heartbroken. We’re talking about the one and only Blue Dolphin Restaurant, which had pancakes to die for. Many Saturday and Sunday mornings were spent there and my table was always crowded with friends who ate like horses. I think we kept that place afloat.
Turn the corner on Pardall toward campus and you’ll see an empty business behind where Dublin’s sits. It was what was known as Espresso Roma, which was originally located where Starbucks is now, but before the artsy coffee crowd took that spot over that was the infamous McBurley’s, with its Wednesday night dollar burgers and 25-cent beer bash. I can remember the trouble I had getting up on many Thursday mornings after a night there.
Across the street where Eclectic I.V. used to be until a recent shutdown was the other eatery of choice, Moo Shi Express. Our usual ritual after a good, long mountain bike ride was egg rolls and a pitcher of beer on the patio with the occasional order of potstickers on the side.
So have any of you ever wondered why the apartments behind Starbucks are called the “Taco Towers” by longtime locals? That’s because there used to be a Taco Bell where Subway currently is. Look at the architecture of the building front and it is a dead giveaway as to what used to be there.
Across the street from the “Fish Bowl,” as many locals often refer to the eating patio outside Starbucks and Subway, stands the iconic Isla Vista eatery known as Freebirds.
When I moved to the apartment I currently live in on Sueno, my neighbor Robert Parr was one of the founding fathers of Freebirds. Back then Freebirds was located in the shop space behind SOS Liquors where the awesome Pasta 101 got its start. Freebirds is the Isla Vista institution and a standard for many Mexican eateries to follow.
If you head down the block toward Sam’s To Go you’ll see everybody’s favorite coffee fillup station, Java Jones. Remember that the Isla Vista Foot Patrol station was up the street from there toward campus - though, originally, the Foot Patrol station used to be located across the street where Emerald Video is - and this hint should serve as a clue as to what used to be where Java Jones is now. Can you guess what it is? (Come on, I know many of you live by this stereotype.)
What stood on that spot before Java Jones was a Winchell’s Doughnuts and even though I don’t have a badge, one of those custard-filled lard bombs was always a treat after midterms or finals!
Across the street above Silvergreens used to be the other breakfast spot known as The Egghead. I can remember lines going around the upstairs corridor for breakfast. They eventually moved up the street above The Six Pack Shop for a while, but the clientele dropped and they eventually closed. It was a sad day when that happened.
Next to Silvergreens used to be the New York Hero House and the specialty was the Melvin - a true New York hoagie that would give you a real Bronx accent after you ate one of those monsters. Always a good pre-party stop to fill the gut with good, warm food.
Let’s go back around the corner. Where the building housing Giovanni’s is where the Mexican restaurant La Jicora used to be. As an athlete. protein is a necessity and, lately, I’ve taken a fancy to the sushi restaurant Suhiya Express. But what used to be there before?
Well, the history there is quite convoluted. In 1988 it was a Chinese restaurant known as Jenny’s Express and then it became Tacos Acapulco which was also one of the fine Mexican eateries in this little town. Allegedly, somebody got upset that they were “using the T.A.’s name” and that was the end of that. By the way, the tattoo shop next to the sushi place, well, that used to be Spinnaker’s, a beer and wine bar that served fish and chips.
Go across the street and you have Rosarito’s, Dej vu, Naan Stop, and The Cantina. Which of those four restaurants used to be originally a restaurant before the other three? Yes, it was The Cantina and what stood in its place before was Grandma Gurdy’s, makers of the best breakfast egg sandwich in town.
So now we’re back around the corner from where Sam’s To Go used to be. You can say that Isla Vista has seen a lot of food joints come and go, possibly more than most places in the United States. The one thing that has remained consistent is the quality of the food and the ease of getting to any of the places in town. They’re all just a walk from your pad. So grab your significant other or a group of friends and take a walk to downtown Isla Vista. Whatever you choose to eat, it is going to be good and you can’t beat the atmosphere. After all, it’s I.V. and casual attire is a must, in case you’re wondering.


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Great article Henri!!! You STILL live on Sueno!!!? What happen to Fat, Drunk and Stupid??
I think I may have some 8mm footage floating around circa 1993
I remember my 1st week in Isla Vista
Everyone kept telling me about McBurleys and the 25 cent beers!!
I went and the first thing I noticed was they paid a GUARD to tell people to "step behind the white line please"
Then I figured out it was DIXIE cups of Meisterbrau for 25 cents
Welcome to the world of UCSB Economics!!
trentrock (anonymous profile)
October 16, 2008 at 5:33 p.m. (Suggest removal)
I used to waitress at Serranito's (1981-1987), but I did manage to get my undergrad degree, despite all the fun. I miss it too. The owners were like family to me, and people still stop me on the street and remember me serving them chicken and broccoli flautas! Here's some trivia for you: What was the combination of beer in those famous pitchers of "half and half" we served? I'll check back later and give you the answer....
rockmaninoff (anonymous profile)
October 17, 2008 at 8:35 a.m. (Suggest removal)
Isla Vista, that rectangular box within the UCSB campus, is only one-HALF square mile in size, not a FULL square mile. 0.55 sq. mile, to be more exact.
Fun column.
Carmen Lodise
Carmelo (anonymous profile)
October 17, 2008 at 9 a.m. (Suggest removal)
What about Skip's [Perry's] Pizza, on Pardall between the Embarcaderos? I worked there, and in the short-lived annex out on Elwood Station Road and Calle Real, from 1975-77. Cliff Harrison ran the place and blew a lot of the profits in poker games at Bill Wallace's house. Carmen will remember.
GregMohr (anonymous profile)
October 17, 2008 at 3:55 p.m. (Suggest removal)
Man, you guys bring back even more memories, more than I could fit in the limited space I was given.
Carmine, yes, I do know it's 0.55 sq. mi, but a round figure of 1 seems more down to Earth. In fact, I did a geography experiment on I.V.'s boundaries & it's (believe it or not) variable, but within the 0.55 to 0. 57 range. 1 sounds better & kept it fun. Hope it made you get some hunger pangs (HAHAHAHA!).
Greg, Skip's was a bit before my arrival, but longtime locals mentioned that place on a few occassions. Places like that are legendary!
Rockmanioff, Serranito's was THE BOMB! I think I remember you, but that was so long ago. The shrimp flauta was awesome, remains to this day the BEST I ever had.The 1/2 & 1/2 beer mix was (if memory serves me right) Bud & Miller, but I could be WAY off. My favorite there was always Modelo & if they didn't have any I'd just walk down to International & bring back a few.
Trent, yeah, still living on Sueno, having fun & keeping things in line. As for the band, Fat, Drunk & Stupid stopped playing back in 1999. The band didn't break up, we just stopped playing ( laziness I guess). Doc, James & me still stay in touch & still great friends. Heck, after all our shenanigans, how could we NOT stay friends? Stop by some time & say hello, you know where I am! :) henry
hank (anonymous profile)
October 18, 2008 at 9:35 a.m. (Suggest removal)
Just dawns on me, forgot to mention what was before Freebird's: BABA'S FALAFEL! That was a true I.V. institution, even to the point where my room mate @ the time (Craig Gillette) got the big, red letters from the Baba's Falafel sign when it was taken down. To my knowledge, he still has them to this day :) henry
hank (anonymous profile)
October 19, 2008 at 4:20 p.m. (Suggest removal)
Two of my life-long top culinary memories:
The first was when our family arrived in Santa Barbara (our very first day) going to a "Coffee House" with the odd name of Borsodi's -- back in 1961, when folks clapped by snapping their fingers. Dark, smokey, and mysterious and thoroughly exotic to these mid-western eyes.
The second was the mouth-watering smell of the peppers and onions slowing frying every time you walked by (or better yet, in) NY Hero House, when as a high schooler we'd spend weekends hanging out in IV.
Proust ain't got nuthin' on me!
binky (anonymous profile)
October 19, 2008 at 4:56 p.m. (Suggest removal)
Binky, I got a story for you about the NY Hero house that involved a Melvin & too many Bartle's & James wine coolers. It was a deadly mix, never again (the combo, not the Melvin) :) henry
hank (anonymous profile)
October 19, 2008 at 9:30 p.m. (Suggest removal)
Aaah, the best thing at the NY Hero House was the eggplant Parmagiana sandwich, although the Melvins were pretty good too. Baba Falafel had a second shop on the corner of State & Calle Laureles for awhile in the '90s. Wish it was still here.
When did Skip's close? I lost touch after '78.
The only jail time I ever did was helping a friend deliver some Skip's pizzas to Louis Quinlan et al. when they occupied the computer center in North Hall in '75. Sheriff John's TAC squad moved in, and most of the demonstraters outside fled, but I sat down, unfortunately at the end of the remaining folks, and so I was one of the first to get hauled off. Jail is an experience that I highly recommend, just to imbed a healthy appreciation for freedom and a broader perspective on "lock 'em all up!" sentiments.
GregMohr (anonymous profile)
October 20, 2008 at 10:40 a.m. (Suggest removal)
yeah, I miss the falafel stand, too. used to be my only draw to IV after I graduated...
tegrat (anonymous profile)
October 20, 2008 at 12:56 p.m. (Suggest removal)
with tons of Pico Pica sauce...
tegrat (anonymous profile)
October 20, 2008 at 12:57 p.m. (Suggest removal)
That was a trip down memory lane. There have been many a day when I've thought about all those places and what good times were had at them.
faerydragon (anonymous profile)
October 21, 2008 at 12:57 a.m. (Suggest removal)
How about Smart Cookie (which used to be across from Giovanni's)? I am not sure what it is now though...
Also, that short-lived pasta restaurant across from International Market (was that the old Kabuki Gardens?)
kasaia (anonymous profile)
October 21, 2008 at 10:27 a.m. (Suggest removal)
Kasaia, the Smart Cookie has been replaced by a taco place. The pasta restaurant I believe was the initial place for Pasta 101, but I could be wrong. Recently it bacame an Indian restaurant. So many restaurants in 1 place during such a period, UNBELIEVABLE!
Faerydragon, it's still good times, we just got a little older, but I still enjoy the heck out of many of I.V.'s eateries. Got to keep the carbs up for BMX racing! :) henry
hank (anonymous profile)
October 21, 2008 at 12:53 p.m. (Suggest removal)
I forgot to follow up: Hank you're wrong. Sorry! It was Pabst Blue Ribbon (PBR) and Schlitz Dark. HA! Yuk. I can smell it just thinking of it.
rockmaninoff (anonymous profile)
November 11, 2008 at 7:01 p.m. (Suggest removal)
HAHAHAHA! I got a BMX racer buddy in NJ that LOVES PBR! I think he would've fit in well @ Serranito's :) henry
hank (anonymous profile)
November 11, 2008 at 10:20 p.m. (Suggest removal)
How soon we forget. Ms. Fnley might correct spelling, but first eaterie in I.V. was the wonderful Kibi's, run by a tough as nails couple ala 50's diner. It was at the top of the loop on the left. Yes, ala the ersatz Ruby's, with red vinyl stools along the counter facing the grill. Scrambled eggs and oj to kick start the day after mid-term cramming. Not enough students to thrive, but they had a vision of the community to be and put down their claim. Early construction workers helped. The cook was as big as the waitress was petite and they did not suffer slackers, but if you were a student, and a regular, you were family. They opened when you could see the the islands from nearly every dwelling in town, all the way back to where the cows grazed (where the stadium is now). Much of I.V. was wetland, and I recall the frogs being so loud that study was impossible. Streets? Mud ruts, mostly. The original market was the front room of a small, wooden house (painted green) owned by two Swedish brothers and their wives. Eric and Thor? Eric sold me his beloved '47 Dodge coupe for $75 which lasted two years, even with a head gasket issue, and got me home for Christmas. Geez, started out 'membering eateries, and look where we went...move ahead a few years and do not forget Cuellars Bakery (another great story of immigrant folks who believed in I.V.) and The Wooden Horse. Now that's a place only the hard core remember but earned it's totem. Think riots, chess, belly dancers, rock concerts, folk music, and a place where the foot patrol, activists, pols, locals, faculty jocks, and the Forty Niner rookies could all feel welcome...don't get me started.
hamster (anonymous profile)
November 25, 2008 at 6:02 p.m. (Suggest removal)
I lived In IV in the early 70's (6695 Trigo right on the corner. The surfer's would walk right into our apartmen and help themselves to our beer and food, they tracked in oil from the beach. Anyone remember the oil or the "Great Peruvian Squid Die-off" summer of 73? There was a Falafel stand by thew Bank of America, they were the best probably long gone ring any bells.
Scott
Tucson
larradog (anonymous profile)
January 14, 2009 at 11:19 a.m. (Suggest removal)
I remember the many years working at the Hero House well enough that I still occasionally dream about it. So many characters came into that place - I even started a blog about some of them. About 15 years ago, I was visiting from the SF Bay Area & I dropped into the NYHH for a good ol' Melvin. I mentioned to the young lady behind the counter that I had worked there 18 years before. She said, "Oh, I'm 18!" Boy did I feel...er....mature! Many a work break was spent sharing a pitcher on the benches at Skip's across the street - or playing PacMan after work there until closing.
steverino (anonymous profile)
February 21, 2009 at 10:51 p.m. (Suggest removal)
Henry!!!!!! sean here of the sean and suresh gang.
dude, wasn't La Jicora on the corner where they put in the burger king? hope the burger king is gone. and giovannis was behind that, across from the six pack shop and smart cookie.
la jicora had great soup. as far as food, what about the half-price bin at IV market (or was it Dave's?) anyway that article took me back for sure. sorry this post is a year late.
baba's falafel. man, totally forgot that place. hot sauce!!
seawall90 (anonymous profile)
March 18, 2009 at 11:26 a.m. (Suggest removal)