CANCELED: From Green Jobs to the Blue Economy

With eco-entrepreneur Gunter Pauli of the ZERI Foundation.

When: Saturday, Dec. 5, 2009, 6:30 p.m. to 9 p.m.

Where: S.B. Central Library, 40 E. Anapamu St., Santa Barbara

Cost: $10 - $5

Age limit: All ages

Categories: Lectures


Gunter Pauli suggests by emulating Nature we can evolve from an economy based on scarcity to an economy based on abundance---the cascading, nutrient rich, Blue Economy.

Gunter Pauli, famous eco-entrepreneur and passionate proponent of green development worldwide, will discuss the potential for green jobs to revitalize and reinvigorate our economy with creative systems thinking in a public talk on December 5, hosted by the Santa Barbara City College Center for Sustainability. Author of the soon to be released book "The Blue Economy, 10 Years; 100 Innovations; 100,000,000 Jobs", Pauli shares four years of research and case studies identifying 100 innovations that have the potential to generate as many as 100 million jobs worldwide in the next 10 years.

The former president of the hugely successful biodegradable soap company Ecover, Pauli was responsible for Europe's first ecological factory located in Belgium, that subsequently turned into a "green" tourist attraction. He founded "Zero Emissions Research and Initiatives" (ZERI) ( at the United Nations University in Tokyo, and established the Global ZERI Network, redesigning production and consumption into clusters of industries inspired by natural systems. Leapfrogging past stagnant models of business that no longer work, Pauli is known for innovative strategies for the first and third worlds, involving the genius of both street kids and savvy business icons alike. Noting that whole systems thinking is a learned process best learned early, Pauli has written children's books in many languages and helped create curriculums for schools.

At the evening talk Pauli will share successful entrepreneurial projects from around the world that exemplify ZERI's waste equals food and system design logic, including a program to convert coffee pulp to mushrooms, brewery waste to pig food, and spirulina from heat of a coal power plant. Waste is always seen as a resource that with creative thinking, can be used to create multiple enterprises from singular ones, with benefits for the economy and the environment. Pauli is fond of saying that returns on investment from these kinds of business models far exceed those of companies like Microsoft.

information please call (805) 965-0581, ext 2177, email

Hosted by the SBCC Center for Sustainability. Co-sponsors: Santa Barbara Permaculture Network, SBCC Scheinfeld Center for Entrepreneurship & Innovation and the SBCC Students for Sustainability. Part of the SB Carbon Economy series convened by Quail Springs & Orella Ranch.

Phone: 805-962-2571

Event posted Nov. 22, 2009
Last updated Jan. 11, 2010


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